Address verification is the process of checking the accuracy of location data. It is often used by companies that conduct business globally. This helps ensure that packages are delivered to the right place, and reduces the risk of sending shipments to incorrect locations. The process is performed by software, and may involve a number of technical processes.
Successful address verification strategies are focused on reducing errors and improving delivery speeds. They also allow organizations to maintain quality data and support database enrichment. Some successful approaches include incorporating geocoding into their address validation processes, which provides more accurate insight into location and events.
A variety of geographic databases are available. These can help organizations identify warehouse locations, store networks, and events. Another important use of geocoding is for visualizing data. In addition, several databases have demographic information.
Address verification can be completed in a matter of minutes, and can be incorporated into the workflow of an e-commerce platform. For instance, Experian's Address Verification API lets businesses verify addresses directly from their website.
A company's success depends on the quality of its addresses, which can be improved by using an address verification API. Businesses can customize their address validation API to improve the quality of their mailing lists.
An address verification API can be used to cleanse and standardize addresses for mailing, and to detect typos. Using an address verification API, users can get the latest version of their addresses. The API uses an extensive library of authoritative data sources to determine address classification.